The longer your visitors stay on your web site the better chance you have of selling your product or service to your customer. The longer the visitor stays the more trust the visitor will develop in your business and the better chance the visitor will become your customer and order something from you.
So, how can you keep the visitors on your site longer? Well, there are the unethical ways (opening pop-up windows every 5 seconds or put craving pictures, but not very likely this will make them trust you). And there are the ethical ways to achieve the longer-staying visitors.
Stop your visitor from exiting the site even before they start navigating.
User-Friendly Navigation :
You must make sure that your website has a User-Friendly Navigation structure. The look and feel of your site will decide whether the visitor will stay on and do more navigation on your site or simply just exit. Don’t let the visitor feel that they can’t find their way around the site and incline them to leave. Try to have a search, if you feel your site is going to get complicated. Having too many images will increase the time a visitor will have to wait to get through. Overall try to have a well-structured design so that the visitor can easily flow through your site.
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Free Articles :
Customers know that there is no such thing as completely free, but they do know that information is always free. So we provide them the information they are looking for so they might stay on your site longer. A Free Article can bring a visitor closer to you personally while giving them the information they seek. Your thoughts if your own are good but if using some others thoughts please write briefly and forward them to the author of the article. Putting others thoughts on your site with confidence will show the visitor that you are a believer of that article and are endorsing their thoughts.
Logo’s and Stories :
When we watch the Super Bowl commercials we remember them because we share those jokes or commercials with our friends or family. Having interesting Logos or Stories about your site will help the customer to remember you and your products.
Message Board, Forum, and Poll :
A Message Board, Forum, or Poll will also attract visitors what they believe is an interesting topic. Many sites do this to help the visitor feel wanted and appreciated which in sense will bring the visitor back to your site again. Use forums from www.network54.com or polls from www.bravenet.com to get you started.
Submission :
If your site can afford to have a directory listing for specific subjects, let the visitor submit their site to your directories. These will entise the visitor to come back and see their status and their competitors.
FAQ’s and Return Policy :
To make that sell, it is important to have a FAQ’s section on your site. A customer usually has a few questions to ask before making the final purchase, make sure you can answer those questions. If your site is selling a product it is important to display your return policy. It is understandable that visitors will not buy when return policy is not clearly displayed. When a return policy is not displayed it will incline many customers from ordering merchandises at the site implying the site is run by entrepreneurs or home-based businesses. There are some e-commerce rating programs you might consider to participate, such as VeriSign.com, Better Business Bureau Online, ePublicEye.com. Sites with their logos have a big impact on consumer purchasing.
You must continuously implement different approaches to keep your visitors coming back and attract new visitors. Think creatively.
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